Raising 904% of your Kickstarter goal is no game—unless you’re Anderson grad Julie Uhrman (FEMBA ’04) and your product is a game. OUYA sought $950,000 in funding and topped out at $8,596,474 from 63,416 backers. The open-source game console hit two Kickstarter records on its way: fastest project to raise more than $1 million and the most raised in a day, more than $2.5 million. The $99 console hit stores in summer 2013 and promptly sold out on Amazon.
OUYA is Android-based and says, “hackers welcome” when it comes to a development scheme. In fact, “rooting” the box (breaking open the code) won’t even void the warranty. The complete $99 OUYA package comes with console, Bluetooth controller, HDMI cable and batteries. There are currently 178 games available and 17,000 developers registered to take a crack at becoming the first big OUYA thing.
OUYA games are free to try, and apps include Twitch.tv, Flixster and Tunein, with more on the way from the likes of iHeartRadio.
Watch Julie below giving a keynote the D.I.C.E. Summit. This speech was actually before OUYA had it’s breakout debut.
Check out more on the OUYA website http://www.ouya.tv/.
Congratulations Julie! Thanks for the inspiration. Thanks to the UCLA Anderson blog for the story.